A happy look-back on HAYP3.0

Our third art exhibit “The Scale of Life” finished last week, on September 7. 

After having installed and removed dozens of spotlights, hanged and unhooked the artworks, and organized 5 events over 10 days of exhibition, you might think this should now be holiday time for us… but it isn’t – the HAYP Team is on the move again!

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Taking down the exhibit. Credits: HAYP

Last week, after (well-deserved) celebration following the end of the exhibit, we were already on the lookout for new locations, and actively planning our next exhibition.

But before we go on and announce our upcoming project, let us first give credit where credit is due: none of our HAYP shenanigans would be possible without the help and support of so many people around us.

Thank you!

From the very beginnings of HAYP, we were lucky enough to collaborate with like-minded people who helped us pop up around Yerevan. For this exhibition in particular, we teamed up with DZOOK Pop Up Restaurant on our opening night – they provided a delicious culinary experience for our guests through a special fish tasting that was in perfect accordance with our exhibition theme inspired by water and its mythical creatures. The degustation was paired with a variety of delicious white wines, courtesy of Karas wines.

It was also amazing to work with Yerevan Residence. Irina and Nvart from reception were always helpful and smiling, occasionally even providing coffee during much needed work hours! Obviously, transforming empty penthouses into trendy art galleries is what we do, but the EL media team also took wonderful photos of our opening night, and will feature us in their bilingual “El Style” magazine this month. Exciting!

For the third time in a row, The ScREenery generously lent us their projector and hosted a film event in our space. The Luys Foundation team was kind enough to lend us dozens of chairs for the whole duration of the exhibit.

Thank you also to Green Bean, Artbridge, and Calumet for helping us sell and distribute tickets to opening night.

Artists, performers

Seven artists re-interepreted the vishap with different approaches and media – Melissa Finkenbiner, LUSKA, Félix Romanos, Moushegh Mkhitaryan, Avetik Vardanyan, Hrachya Vardanyan, and Alice Dunseath. Thank you also to ARLOOPA for generously sponsoring their programming work that added tech to LUSKA’s amazing mural. This was a definite hit at opening night, along with the electronic music performance by Joseph Zakarian, our special DJ from Amman who generously contributed to our project.

During our event week, the performers each brought a new crowd to the gallery, and helped interpret the exhibition from different perspectives – an archeology talk, an avant-garde theater performance, contemporary dance, and sound installation…

On Wednesday, Armen Martirosian gave a concise talk about pagan Armenia during the Urartean period, before engaging in a conversation with the public. He showed us the amazing artifacts he and the archeological team have been discovering at the site of Karmir Blur… and probably stirred up a few archeological vocations right then and there.

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Armen Martirosian’s talk. Photo credits: HAYP

On Friday, Aram Atamian presented “in her plenty”, a solo theater performance that left many spectators with their jaws floored… among other limbs, because with nearly 100 people attending, we couldn’t secure seats for everyone.

We were so awed by Aram’s poignant, witty performance that we decided to run it again the next night. This time around the vibe amongst our smaller group was more intimate, leading to a spontaneous talk-back with the performer who explained how he came up with the idea of mixing Shakespeare, gay chat-roulette and Beyoncé in one piece. 

Caution: below video has adult content.

We hosted a very special performance on Monday for our closing night. On the rooftop of the gallery, BA-AR-DIA Dance Studio (and therapy) performed a contemporary piece choreographed by Hasmik Tangyan, with a sound installation by LSD. The result was an eerie, beautiful show, with Mount Ararat and Yerevan sunset-lit roofs as a background.

We were happy to get media coverage for this event. CivilNet.am filmed the whole performance and interviewed our curator Anna K. Gargarian, along with the choreographer, Hasmik Tangyan, and the head of ICA Yerevan Nazareth Karoyan.

Our core support network – volunteers, friends, family

As we set up the exhibition and organized the events, we relied heavily on an extended network of dedicated volunteers… and our loved ones who gently got drafted for HAYP.

The amazing Liana Dashyan and Lusine Vardanyan translated our exhibition materials (wall text, wall labels, press release and social media) from English to Armenian. Anna Hakobyan, Mary Hakobyan and Nairi Khatchadourian also helped with occasional translation issues- thanks!

Our friend Lilit Markosian (one of the first HAYP artists, from the exhibtion “Frame of Mind”) created beautiful graphics for our event PR.

For photography, a warm thank you to our dear friend Karine Vann for her work on opening night. Also thanks to volunteer students Helena Grigoryan, Isaac Bulanikian, Alexandra Bejanyan, and Gugo Tadevosyan from Chantal Terzian’s art class for their assistance.

My sister Sévane Poulain filmed all of our events with her camera, and prepared a video montage of the whole exhibition. Also for filming, thank you to Areg Kozmoyan, Lucine Bekaryan and Peter Liakhov for recording Aram Atamian’s performance.

Several other friends like Garni & Arbi helped out in many ways, big or small. Carrying artworks, chairs, tables, lending electric teapots, buying us coffee, putting up the HAYP signs along the road to Yerevan Residence. For all this, thank you janiks!

Last but not least, we’d like to extend a warm-felt “thank you” to our network of fans: those who never miss an exhibition, who invite their own friends and family to join, share our projects on social media and give us great feedback.

We are also very happy that so many of you noticed the latest art addition to our gallery. It’s a contemporary art installation highlighting the neo-liberal and ecological tragedy of our times: oceans being emptied of their magical creatures (water dragons, vishaps and other goldfish) to be filled, instead, with money. Seriously, thanks for giving some love to our new homemade donation fishbowl – we greatly appreciate!

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Our donation fishbowl (it was full at one point!) | Credits: HAYP

Sad to say goodbye to this exhibition? You don’t have to! We’ll pop up again soon, and in the meantime, you can get a limited edition print of Luska’s mural, signed by the artist, to bring augmented reality to your home! Available in medium/large size at respectively USD 50 and USD 150. Contact us at info.hayp@gmail.com!

Anna K. Gargarian, our curator, holding a print of Luska's work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

Anna K. Gargarian, our curator, holding a print of Luska’s work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

Charlotte Poulain & Anna K. Gargarian

When Street Art meets Augmented Reality

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Photo credits: Luska – Graphics: Lilit Markosian

For the first five days of our exhibit « The Scale of Life », visitors have been intrigued by a very innovative artwork on show at the gallery.

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Photo credits: ARLOOPA

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Photo credits: ARLOOPA

On the right side of the gallery stands « Vishapunette » (Dragonette), the first augmented reality art piece in Armenia. The mural was created by artist LUSKA and augmented with the technology of ARLOOPA, a Yerevan-based IT start-up.

Luska created a mythical creature of her own, a woman-serpent-dragon from her  “Part Time Alien” series in which she morphs imaginary aquatic and cosmic creatures. When scanned with the ARLOOPA app on a smartphone or a tablet, the creature becomes alive!

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Artist Luska scanning “Vishapunette” with the Arloopa app. Photo credits: ARLOOPA

Intense and playful, « Vishapunette » is a definite highlight for all our visitors, from tech-lovers to kids… and former kids.

Luska is a Yerevan-born painter, filmmaker and street artist. Her work and studies took her around the world, from Baltimore to Paris and now San Francisco…

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Photo credits: Luska – Graphics: Lilit Markosian

Our curator Anna K. Gargarian was first contacted by Luska in July – upon seeing her bold, unique style, she immediately booked her for HAYP’s upcoming « The Scale of Life » exhibit.

Luska used water-based paint to create the mural, which took three days to finish. She then worked tirelessly for a few more days with the ARLOOPA team to make her creature come alive.

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Luska working on the mural. Photo credits: Yerevan Residence

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Luska’s mural “Vishapunette”, augmented by the ARLOOPA app. Photo credits: HAYP

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The art “pops out” of the wall when you move around it. Photo credits: HAYP

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Augmented Reality can be dangerous… Photo credits: HAYP

Luska’s augmented reality piece was a real success – to the extent that several people asked why the other artworks at the gallery weren’t augmented as well.

You might think it’s apsos (« too bad ») to have this amazing marriage of street art and technology last only the duration of the exhibit… But the magic doesn’t end here – we printed posters of Luska’s work, and the ARLOOPA app works on them as well. Those posters are exclusive limited edition prints signed and numbered by Luska herself. You can come see us at the gallery and bring home your own magical artwork!

Anna K. Gargarian, our curator, holding a print of Luska's work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

Anna K. Gargarian, our curator, holding a print of Luska’s work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

We’re excited to collaborate more with ARLOOPA in the future, so make sure you download their app (it’s free!) and look out for more augmented reality artworks at the next HAYP exhibits…

To see Luska’s work before it get’s taken down, and to get your own limited edition prints, you can visit HAYP Pop Up Gallery at Yerevan Residence, 186/11 Antarayin Street, 6th floor. We’re open from 4PM to 9PM everyday until Monday, September 7.


*** You can follow Luska on Facebook and on her website ***
*** You can follow ARLOOPA on Facebook, Twitter, and download their app for free***


Where to find us?

HAYP Pop Up Gallery
6th Fl (Penthouse) of Yerevan Residence
186/11 Antarayin St, Yerevan
For directions: Concierge 011-61-01-11/091-000-107

Charlotte Poulain