When Street Art meets Augmented Reality

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Photo credits: Luska – Graphics: Lilit Markosian

For the first five days of our exhibit « The Scale of Life », visitors have been intrigued by a very innovative artwork on show at the gallery.

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Photo credits: ARLOOPA

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Photo credits: ARLOOPA

On the right side of the gallery stands « Vishapunette » (Dragonette), the first augmented reality art piece in Armenia. The mural was created by artist LUSKA and augmented with the technology of ARLOOPA, a Yerevan-based IT start-up.

Luska created a mythical creature of her own, a woman-serpent-dragon from her  “Part Time Alien” series in which she morphs imaginary aquatic and cosmic creatures. When scanned with the ARLOOPA app on a smartphone or a tablet, the creature becomes alive!

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Artist Luska scanning “Vishapunette” with the Arloopa app. Photo credits: ARLOOPA

Intense and playful, « Vishapunette » is a definite highlight for all our visitors, from tech-lovers to kids… and former kids.

Luska is a Yerevan-born painter, filmmaker and street artist. Her work and studies took her around the world, from Baltimore to Paris and now San Francisco…

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Photo credits: Luska – Graphics: Lilit Markosian

Our curator Anna K. Gargarian was first contacted by Luska in July – upon seeing her bold, unique style, she immediately booked her for HAYP’s upcoming « The Scale of Life » exhibit.

Luska used water-based paint to create the mural, which took three days to finish. She then worked tirelessly for a few more days with the ARLOOPA team to make her creature come alive.

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Luska working on the mural. Photo credits: Yerevan Residence

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Luska’s mural “Vishapunette”, augmented by the ARLOOPA app. Photo credits: HAYP

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The art “pops out” of the wall when you move around it. Photo credits: HAYP

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Augmented Reality can be dangerous… Photo credits: HAYP

Luska’s augmented reality piece was a real success – to the extent that several people asked why the other artworks at the gallery weren’t augmented as well.

You might think it’s apsos (« too bad ») to have this amazing marriage of street art and technology last only the duration of the exhibit… But the magic doesn’t end here – we printed posters of Luska’s work, and the ARLOOPA app works on them as well. Those posters are exclusive limited edition prints signed and numbered by Luska herself. You can come see us at the gallery and bring home your own magical artwork!

Anna K. Gargarian, our curator, holding a print of Luska's work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

Anna K. Gargarian, our curator, holding a print of Luska’s work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

We’re excited to collaborate more with ARLOOPA in the future, so make sure you download their app (it’s free!) and look out for more augmented reality artworks at the next HAYP exhibits…

To see Luska’s work before it get’s taken down, and to get your own limited edition prints, you can visit HAYP Pop Up Gallery at Yerevan Residence, 186/11 Antarayin Street, 6th floor. We’re open from 4PM to 9PM everyday until Monday, September 7.


*** You can follow Luska on Facebook and on her website ***
*** You can follow ARLOOPA on Facebook, Twitter, and download their app for free***


Where to find us?

HAYP Pop Up Gallery
6th Fl (Penthouse) of Yerevan Residence
186/11 Antarayin St, Yerevan
For directions: Concierge 011-61-01-11/091-000-107

Charlotte Poulain

Opening night – “The Scale of Life”

On August 28th, we opened our third exhibition « The Scale of Life », on the 6th floor of the Yerevan Residence.

For the opening night, we decided to team up with DZOOK, the 1st Armenian Pop Up restaurant, which served delicious, local cured fish to our guests. DZOOK just got started by food enthusiasts Arine Aghazarian and Victoria Aleksanyan – Friday night was their grand opening!

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Photo credits: Yerevan Residence

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Photo credits: Yerevan Residence

We kicked off at 7PM with fine white wine, courtesy of Karas Wines. Anna K. Gargarian, curator of the exhibition, and DZOOK founders Arine Aghazarian and Victoria Aleksanyan all said a few words to welcome the guests and explain the concept of both the exhibition, and the Pop Up restaurant.

Around 100 people attended, among those delegates from the United Nations, Kolba labs, TUMO center, LUYS foundation, the US embassy, REPAT Armenia and the Armenia Tree Project… Several guests told us that « The Scale of Life » was their favorite HAYP exhibit so far. With seven artists participating in the exhibit, we had very different styles on show at the gallery; photography, installation, sculpture, painting, street art… Each artist interpreted in their own way the « Vishap », and thus reawakened this ancient symbol of life and water in pagan times.

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Photo credits: Yerevan Residence

For the first time in Armenia, an augmented reality art piece was presented. “Dragonette” is a mural created by artist Luska and augmented with the technology of Arloopa, a Yerevan-based IT company. Upon downloading the free Arloopa app with their smartphones or tablets, the guests were able to enjoy a 4D artistic experience. The creature created by Luska, a woman-serpent-dragon from her “alien series”, becomes alive, and “pops out” of the wall when scanned with the Arloopa app.

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Photo credits: Sévane Poulain

International DJ Joseph Zakarian was performing for the night, putting together his own music with the wall projection of “An interpretation of Perception’’. The film was created by Alice Dunseath, a London-based filmmaker and animator.

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Photo credits: Yerevan Residence

                                                   

What’s next?

The exhibition can be visited at Yerevan residence from August 28 to September 7, everyday from 4pm to 9pm (no entrance fee).

We have three more events coming up at the gallery before we close – and they’re all free!

  • Wednesday, September 2, 7PM: “The Vishap’s journey  through time” by Armen Martirosian at HAYP Pop Up Gallery

Armen is a Doctor, Archeologist, Sociologist and man of many trades! He will talk about the emergence and transformation of Armenia from the perspective of its pagan artifacts, including our VISHAP-A-KARS (Dragon stones), the inspiration for HAYP’s current exhibit.

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  • Friday, September 4, 8pm: “in her plenty” by Aram Atamian at HAYP Pop UP Gallery

Aram Atamian will do a multimedia performance, exploring the crisis of fertility, the space between love and lust, manic pollination, Shakespeare’s epic poem “Venus & Adonis” and techno-romance.

  • Monday, September 7, 8pm: Dance performance at HAYP Pop Up Gallery [closing event]

BA-AR-DIA Dance Studio (and therapy) will perform a contemporary piece choreographed by Hasmik Tangyan.

Where to find us?

HAYP Pop Up Gallery
6th Fl (Penthouse) of Yerevan Residence
186/11 Antarayin St, Yerevan
For directions: Concierge 011-61-01-11/091-000-107