Aaaaand we’re back

by Charlotte Poulain


As you may have noticed, HAYP hasn’t been popping up all that often in 2016. Our first project this year (and biggest to date) was Lips of Pride, a collective exhibit focused on women’s sexuality and societal perceptions of shame in Armenia. We haven’t been idle since: we organized an aerial dancing performance by Marcela Perez at 44 SkyBar in June, as well as a full day workshop with HARTAK festival on how to test your business idea with a pop up.

AERIAL_DANCEWORKSHOP_hartak

At the same time, we’ve been working on several projects that will come to life this fall and next spring. Anna’s also been invited to talk about art and entrepreneurship at AIWA’s 25th anniversary conference in Boston this September (‘cause she’s fabulous). Bostonians may even expect to see a pop up in their neighborhood for the occasion (more details coming soon).

…And now the awesome news is: HAYP Pop Up Gallery is back this summer with a major event this Friday! (Facebook event here)

This time around, we’re working in collaboration with the Institute for Contemporary Art (ICA). For those of you who don’t know it yet, the ICA is a Yerevan-based institution that offers art classes, hosts artists in residence, and curates exhibitions. Their venue on Fizkulturnikner street recently underwent renovation, so their Director and Curator Nazareth Karoyan decided a mural was in order, and they commissioned Yerevan-born artist Samvel Saghatelian for the job.

Back in November, we had worked with Samvel to curate a solo exhibit in the secret back room of a vape shop called Misty Fumes. The exhibition was titled “Enter Through the Smoke Shop” and presented Samvel’s “PolitIcal and Personal Protest signs”, a series of graphic sign boards playing with Latin and Armenian letters. Perhaps the most iconic of these works was “LOVE is electric Է”, created by the artist in June 2015 at the time of the Electric Yerevan protest.

MISTY_FUMES_EXPO

The mural at the ICA is a scaled-up elaboration on that work. Just as this year’s protests have grown in intensity, Samvel Saghatelian’s demand for love has multiplied in scale from hand-held sign board to the entire building facade. Because it deserves to be inaugurated in style, HAYP Pop Up Gallery and the ICA have joined forces to curate the second edition of Samvel Saghatelian’s “Political and Personal Protest Signs”. If you didn’t get to see his works in November for HAYP 5.0, now’s your chance!

Join us for LOVE ICA – is electrIC Again”, the mural’s public inauguration and a HAYP exhibition opening on Friday, August 26 at 7PM, at the ICA (Facebook event here). Wine and music can be enjoyed in the ICA’s garden, and in front of Samvel’s larger than life artwork. Don’t miss out!

SER_IS_ELECTRIC

LOCATION:
48 Fizkulturnikner Street (at the end of 5th st in Aygestan district of Yerevan behind Alek Manukyan st).

ica_evn

 

When Street Art meets Augmented Reality

11950869_10154680931118084_1158117642_n

Photo credits: Luska – Graphics: Lilit Markosian

For the first five days of our exhibit « The Scale of Life », visitors have been intrigued by a very innovative artwork on show at the gallery.

11896229_888707337832698_426963987668015533_n

Photo credits: ARLOOPA

11816958_888707287832703_7595212302090966128_n

Photo credits: ARLOOPA

On the right side of the gallery stands « Vishapunette » (Dragonette), the first augmented reality art piece in Armenia. The mural was created by artist LUSKA and augmented with the technology of ARLOOPA, a Yerevan-based IT start-up.

Luska created a mythical creature of her own, a woman-serpent-dragon from her  “Part Time Alien” series in which she morphs imaginary aquatic and cosmic creatures. When scanned with the ARLOOPA app on a smartphone or a tablet, the creature becomes alive!

11903829_888707411166024_3837477212658197154_n

Artist Luska scanning “Vishapunette” with the Arloopa app. Photo credits: ARLOOPA

Intense and playful, « Vishapunette » is a definite highlight for all our visitors, from tech-lovers to kids… and former kids.

Luska is a Yerevan-born painter, filmmaker and street artist. Her work and studies took her around the world, from Baltimore to Paris and now San Francisco…

11951076_10154680910813084_374114067_n

Photo credits: Luska – Graphics: Lilit Markosian

Our curator Anna K. Gargarian was first contacted by Luska in July – upon seeing her bold, unique style, she immediately booked her for HAYP’s upcoming « The Scale of Life » exhibit.

Luska used water-based paint to create the mural, which took three days to finish. She then worked tirelessly for a few more days with the ARLOOPA team to make her creature come alive.

11879005_892849900770233_2251126144576872447_o

Luska working on the mural. Photo credits: Yerevan Residence

IMG_2530

Luska’s mural “Vishapunette”, augmented by the ARLOOPA app. Photo credits: HAYP

IMG_2634

The art “pops out” of the wall when you move around it. Photo credits: HAYP

IMG_2635

Augmented Reality can be dangerous… Photo credits: HAYP

Luska’s augmented reality piece was a real success – to the extent that several people asked why the other artworks at the gallery weren’t augmented as well.

You might think it’s apsos (« too bad ») to have this amazing marriage of street art and technology last only the duration of the exhibit… But the magic doesn’t end here – we printed posters of Luska’s work, and the ARLOOPA app works on them as well. Those posters are exclusive limited edition prints signed and numbered by Luska herself. You can come see us at the gallery and bring home your own magical artwork!

Anna K. Gargarian, our curator, holding a print of Luska's work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

Anna K. Gargarian, our curator, holding a print of Luska’s work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

We’re excited to collaborate more with ARLOOPA in the future, so make sure you download their app (it’s free!) and look out for more augmented reality artworks at the next HAYP exhibits…

To see Luska’s work before it get’s taken down, and to get your own limited edition prints, you can visit HAYP Pop Up Gallery at Yerevan Residence, 186/11 Antarayin Street, 6th floor. We’re open from 4PM to 9PM everyday until Monday, September 7.


*** You can follow Luska on Facebook and on her website ***
*** You can follow ARLOOPA on Facebook, Twitter, and download their app for free***


Where to find us?

HAYP Pop Up Gallery
6th Fl (Penthouse) of Yerevan Residence
186/11 Antarayin St, Yerevan
For directions: Concierge 011-61-01-11/091-000-107

Charlotte Poulain

Noumeda Carbone: HAYP Resident Artist

unmapped7_sasha_maddah_LOWRES

Photo credits: Sasha Maddah Photography

Noumeda Carbone’s 6x4m wall painting “Unmapped 7” is stunning and profound: a web of intertwined vein-like forms spans across a weightless space, severed at the center. Like a butterfly split into two or a severed lung, the arterial shapes breathe both life and pain at once. “Unmapped 7” shows simultaneous connectivity and disconnect: Noumeda’s interpretation of the theme of HAYP’s exhibit “ANKAPital”, which takes a closer look at “ankaputyiun” (disconnected or non-sensical in Armenian). Carbone has been developing these “Unmapped” forms over the past few years, as seen in her wall painting from the 2012 Castro Street Art Project in Tel Aviv and in several live painting performances in Florence, Italy.Telaviv_Florence

I like to give myself limits” she tells me, “I’ll work with a single form or shape in repetition, and push myself to see how far I can take it. There’s a certain rhythm and multiplicity that comes out of limiting the elements with which I work, like color and shape, an almost obsessive multidimensionality. I am very inspired by nature and creating parallel spatial dimensions”. 

And in fact, what I like the most about Noumeda’s work is her ability to create deep spatial dimensions despite her minimalist graphic style. Her work conveys a fine balance and harmony between the simple and the complex.

wall_painting

Noumeda also created a second site-specific art piece in Armenia for HAYP Pop Up Gallery, this time in a public location at Victory Park thanks to the support of Zeitun Municipality. The wall painting was a public performance that took place last Saturday, April 25th from 2pm to 8pm in the company of dear friends, curious wanderers and art lovers who gathered under the sun with some drinks and snacks to see her creative process in action.

live mural painting

Noumeda’s work has been commissioned internationally, and her clients include VOGUE-TRENDS, Ferragamo, Leo Burnett, Pitti Immagine, The Guardian, Kult Magazine among others, and her works have been featured in Juxtapoz Magazine and Hi-Fructose. We are happy to say that now she can add HAYP Pop Up Gallery to her list of collaborators and Armenia to her list of international destinations! You can come by the gallery to see Unmapped 7 in person on appointment (as of the 27th, “ANKAPital” is officially closed). We also have available signed and numbered Limited Edition prints for the investment savvy Collector that are available also on appointment.

Contact: info.hayp@gmail.com | +374. (0)99.741.626 . Anna K. Gargarian.

Noumeda Carbone. Internationally renowned artist. See more of her work here: http://www.noumeda.com

prints_noumeda