by Charlotte Poulain
As you may have noticed, HAYP hasn’t been popping up all that often in 2016. Our first project this year (and biggest to date) was Lips of Pride, a collective exhibit focused on women’s sexuality and societal perceptions of shame in Armenia. We haven’t been idle since: we organized an aerial dancing performance by Marcela Perez at 44 SkyBar in June, as well as a full day workshop with HARTAK festival on how to test your business idea with a pop up.
At the same time, we’ve been working on several projects that will come to life this fall and next spring. Anna’s also been invited to talk about art and entrepreneurship at AIWA’s 25th anniversary conference in Boston this September (‘cause she’s fabulous). Bostonians may even expect to see a pop up in their neighborhood for the occasion (more details coming soon).
…And now the awesome news is: HAYP Pop Up Gallery is back this summer with a major event this Friday! (Facebook event here)
This time around, we’re working in collaboration with the Institute for Contemporary Art (ICA). For those of you who don’t know it yet, the ICA is a Yerevan-based institution that offers art classes, hosts artists in residence, and curates exhibitions. Their venue on Fizkulturnikner street recently underwent renovation, so their Director and Curator Nazareth Karoyan decided a mural was in order, and they commissioned Yerevan-born artist Samvel Saghatelian for the job.
Back in November, we had worked with Samvel to curate a solo exhibit in the secret back room of a vape shop called Misty Fumes. The exhibition was titled “Enter Through the Smoke Shop” and presented Samvel’s “PolitIcal and Personal Protest signs”, a series of graphic sign boards playing with Latin and Armenian letters. Perhaps the most iconic of these works was “LOVE is electric Է”, created by the artist in June 2015 at the time of the Electric Yerevan protest.
The mural at the ICA is a scaled-up elaboration on that work. Just as this year’s protests have grown in intensity, Samvel Saghatelian’s demand for love has multiplied in scale from hand-held sign board to the entire building facade. Because it deserves to be inaugurated in style, HAYP Pop Up Gallery and the ICA have joined forces to curate the second edition of Samvel Saghatelian’s “Political and Personal Protest Signs”. If you didn’t get to see his works in November for HAYP 5.0, now’s your chance!
Join us for “LOVE ICA – is electrIC Again”, the mural’s public inauguration and a HAYP exhibition opening on Friday, August 26 at 7PM, at the ICA (Facebook event here). Wine and music can be enjoyed in the ICA’s garden, and in front of Samvel’s larger than life artwork. Don’t miss out!
48 Fizkulturnikner Street (at the end of 5th st in Aygestan district of Yerevan behind Alek Manukyan st).