When Street Art meets Augmented Reality

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Photo credits: Luska – Graphics: Lilit Markosian

For the first five days of our exhibit « The Scale of Life », visitors have been intrigued by a very innovative artwork on show at the gallery.

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Photo credits: ARLOOPA

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Photo credits: ARLOOPA

On the right side of the gallery stands « Vishapunette » (Dragonette), the first augmented reality art piece in Armenia. The mural was created by artist LUSKA and augmented with the technology of ARLOOPA, a Yerevan-based IT start-up.

Luska created a mythical creature of her own, a woman-serpent-dragon from her  “Part Time Alien” series in which she morphs imaginary aquatic and cosmic creatures. When scanned with the ARLOOPA app on a smartphone or a tablet, the creature becomes alive!

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Artist Luska scanning “Vishapunette” with the Arloopa app. Photo credits: ARLOOPA

Intense and playful, « Vishapunette » is a definite highlight for all our visitors, from tech-lovers to kids… and former kids.

Luska is a Yerevan-born painter, filmmaker and street artist. Her work and studies took her around the world, from Baltimore to Paris and now San Francisco…

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Photo credits: Luska – Graphics: Lilit Markosian

Our curator Anna K. Gargarian was first contacted by Luska in July – upon seeing her bold, unique style, she immediately booked her for HAYP’s upcoming « The Scale of Life » exhibit.

Luska used water-based paint to create the mural, which took three days to finish. She then worked tirelessly for a few more days with the ARLOOPA team to make her creature come alive.

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Luska working on the mural. Photo credits: Yerevan Residence

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Luska’s mural “Vishapunette”, augmented by the ARLOOPA app. Photo credits: HAYP

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The art “pops out” of the wall when you move around it. Photo credits: HAYP

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Augmented Reality can be dangerous… Photo credits: HAYP

Luska’s augmented reality piece was a real success – to the extent that several people asked why the other artworks at the gallery weren’t augmented as well.

You might think it’s apsos (« too bad ») to have this amazing marriage of street art and technology last only the duration of the exhibit… But the magic doesn’t end here – we printed posters of Luska’s work, and the ARLOOPA app works on them as well. Those posters are exclusive limited edition prints signed and numbered by Luska herself. You can come see us at the gallery and bring home your own magical artwork!

Anna K. Gargarian, our curator, holding a print of Luska's work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

Anna K. Gargarian, our curator, holding a print of Luska’s work. This photo was taken with the ARLOOPA app! Photo credits: HAYP

We’re excited to collaborate more with ARLOOPA in the future, so make sure you download their app (it’s free!) and look out for more augmented reality artworks at the next HAYP exhibits…

To see Luska’s work before it get’s taken down, and to get your own limited edition prints, you can visit HAYP Pop Up Gallery at Yerevan Residence, 186/11 Antarayin Street, 6th floor. We’re open from 4PM to 9PM everyday until Monday, September 7.


*** You can follow Luska on Facebook and on her website ***
*** You can follow ARLOOPA on Facebook, Twitter, and download their app for free***


Where to find us?

HAYP Pop Up Gallery
6th Fl (Penthouse) of Yerevan Residence
186/11 Antarayin St, Yerevan
For directions: Concierge 011-61-01-11/091-000-107

Charlotte Poulain

ANKAPital : Behind the Scenes

by Anna K. Gargarian


 “ANKAPital”

Collective Exhibit at HAYP Pop Up Gallery

Yerevan, Armenia

April 17-27, 2015

It’s been a while since we’ve shared what’s going on with HAYP as we prep for our next exhibit, so here’s another Behind The Scenes feature. The great news is we finally have our space! (Pfew!) We also have an exciting new artist line-up (the artist call is open until March 30th). Expect a more international group this time around, with artists from Argentina, France, Italy, and the USA added to the mix of local Armenian artists. We’re also planning our events, which includes an aerial dance performance (yup, you heard me), live music, improv theater, and possibly a poetry slam/reading. We’ll be sharing the improv theater info shortly, a new collaboration HAYP started with Sonya Armaghanyan who will bring the 24HourTheater to Armenia for the first time! If you have an event you’d like to propose, contact rachel.nersesian@gmail.com.

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LOCATION, LOCATION, LOCATION:

You may or may not have noticed this empty storefront on Abovyan street at the cross section with Northern Avenue (you can’t get more central than that!). As you can tell from the window posters, this two-story space is owned by ArmAs wines.

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If their name sounds familiar, it might be because you love their wine and their vineyard (definitely worth a visit), or maybe you saw them at our opening event in December.

Remember…?

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They are just as psyched about HAYP as we are, which makes for a great partnership and an exciting opening night event.

Team ArmAs, with CEO Victoria Aslanyan at the center, and Manushak and Hagop at her side.

Team ArmAs, with CEO Victoria Aslanyan at the center, and Manushak and Hagop at her side.

ART AROUND TOWN

We’re going to try something very new for ANKAPital. Since the majority of the artworks are “Street” Artworks, murals and performance, we’ve decided to have “Satellite” projects around Yerevan. This means that we’ll be making a “HAYP map” of events and exhibits so that you can explore the city through art, like in Yerevan’s dalans (tunnels/archways), courtyards, cafe’s and/or squares. The city really IS our gallery. If you have an idea about a location or project, contact us here: info.hayp@gmail.com.

dalanTHE ART

Of course our priority is to show you some high quality art, and push the boundaries of what “contemporary” means locally and globally. I had a “yes!” moment yesterday when I read this great quote by curator, Barnaby Drabble,

Curating is not about the display of work, it is about the development of critical meaning in partnership and discussion with artists and publics. (from Rethinking Curating-Art After New Media, MIT Press 2010)

Basically what he’s saying is that curating isn’t just about putting artworks together in a room, but about building meaning. Having said that, we’re carefully selecting our artists and artworks to make sure that each piece relates to the theme individually, while also creating a relevant and meaningful conversation through their relationship to one another.

4_rubenrizekAbove is a sneak peak of two of the artists in show. Ruben Malayan is a graphic artist, calligraphy artist and painter from Yerevan, Armenia who’s lived and worked in Tel Aviv and Toronto. He currently lives in Ashtarak, Armenia. RIZEK is from Barletta, in the Apulia region of Italy, and has worked as a DJ and electronic music artist in addition to his work as a Street Artist. You may have seen some of RIZEK’s work on our Facebook page, where I published a “Behind the Scenes” album of my trip to his studio.

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I Skyped recently with Noumeda Carbone, another Italian artist who’s work truly blows me away. She’s an illustrator, graphic artist, and Street artist born in Paris that currently lives and works in Florence, Italy. She’s worked as a fashion illustrator for big names like Ferragamo, Leo Burnette, and others to create meticulous and whimsical illustrations with slightly darker undertones. To the right is an example of her fashion illustration work for Umberto Giannini Hair Cosmetics, UK.

Below is a a photograph of Noumeda in action creating street artwork in Florence.

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We’re working hard now to find some funding so that we can bring Noumeda to Yerevan and have her create a live performance-mural at HAYP Pop Up Gallery. That’s all I’ll share for now on our artist line-up, but keep checking out the HAYP for more updates on upcoming Art and Events for HAYP 2.0, ANKAPital.

THE THEME: ANKAPital

If you’ve read the Call to Artists, then you already know about our exhibition concept. I wanted to expand on this since I’ve had a variety of questions about the theme and the timing of the exhibition, considering that April is a sensitive month in light of the 100 years commemoration of the Armenian Genocide.

The project is called “ANKAPital”, and the title is a play on words stemming from a much-loved Armenian term, “ankap”, or disconnected, and “capital” implying city or metropolis. The theme was born from a love-hate relationship of the city: both a place of growth and development, but also friction, disharmony, and sometimes injustice. When taking a closer look at Yerevan, we notice many disconnected realities: you can find beauty, amazing people and projects in the most unexpected places. It’s what, on one hand, is so incredible about this city: moments of authentic creativity, love and hope. While on the other end of the spectrum, there’s a lack of communication, infrastructure and organization that prevents and even stifles the development of the city and the country as a whole. So like I said, we’re taking a critical eye to these very real and present issues that so many of the youth are tired of and ready to change. We want to show not only contemporary art, but also an authentic contemporary voice. HAYP is optimistic, but being optimistic doesn’t mean to close your eyes to the problems around you, but rather to see those problems as opportunities for change, growth and transformation. Ironically, although the exhibition implies disconnect, we hope to connect by bringing together: international and local artists, technology and art, and diverse media like theater, music, dance, and the visual arts. Hopefully by creating a unifying platform for the exchange of ideas and art, we can have an honest discussion about what’s important to us as a community and what we can do to nurture those values.

As per the timing of the exhibit, April will be a highly touristic month as Armenian diaspora and non-Armenians alike gather in solidarity for human rights and to honor this country, the memory of a past tragedy, and the prevention of future such tragedies.  Many exhibitions and events in April will be commemorative themed, and HAYP simply wants to show an alternative theme. HAYP Pop Up Gallery wants to share with this diverse public the work of local and international artists and what we can create when we come together to celebrate and support our present talent in order to build a better future.