Unlocking Creativity During the Lockdown

by Varduhi Kirakosian and Anna Gargarian


Հրանտ Երիցկինյանի_yerevan_quarantine

Photo by Hrant Yeritskinyan for Evn Magazine

In response to the growing fear and anxiety around the ever-spreading COVID-19, some artists are embracing the #StayHome movement and making the most of isolation. Cities across the globe have declared a state of emergency, while artists have announced a state of inventiveness.

Trending Instagram challenges, live streams, and Facebook watch parties are finding ways to inspire creativity during confinement, encourage people to stay home, and raise spirits in the age of social distancing. A number of artist-run initiatives caught our attention, and we thought we’d share some of our favorites.

Restoring a (false?) sense of control

In a letter to “humans everywhere,” @Enyleeparker launched Clay Play, inviting interior designers to make tiny homes and rooms out of baked clay. The results are sweet and satisfying as scaled-down order is given to otherwise chaotic times.

Moscow-based photographer @Nicolaspolli has been running an Instagram page called @Homelife_Stilllife since mid March, calling on artists to share still life photographs taken from their interiors, including the backstage images. The result is a photo repository of everyday home sculptures that transform the domestic environment into a fantasy playground. Seeing images of both the final artistic vision and its process reminds us that reality is about perspective, and that the stories we tell (on social media and otherwise) are highly curated.

On April 3, performance artist Katya Bondar launched a digital performance MY-BODY-YOUR-BODY, in which she reflects on “time, the everyday state of reality, cyber communication and layered physicality”.

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In her four hour performance live streamed on Instagram, Katya embraces the Avatar as she gives herself over to the audience, allowing users to direct her movements and actions within the confines of her bedroom through commands sent via a private server. Katya notes in her performance description that due to the current state of events, “we all found ourselves in a new space of bodies, movements and communication”.

Such projects got us wondering, how are artists in Armenia reacting to confinement?

Pandemic -> Panic -> Performing Perspectives

Online performance has gone viral, from local music clubs like Yerevan’s Ulikhanyan Jazz Club and Gyumri’s Garage Club’s watch parties, to musicians and DJs inviting us into their homes for live-stream sessions. Among these musicians is Mikayel Voskanyan, who decided to turn his quarantine into a “Tarantine”. Tarantine (‘Թառանծին’ in Armenian) is a word play on “Tar” (Թառ), a traditional lute-like instrument that Voskanyan has mastered. He notes that his live stream sessions aren’t concerts at all, but rather “reflect a [new] chapter from my artistic lifestyle.” Mikayel hopes to shift the public focus and reshape the emotions dominating current news outlets and public conversation.

“Even though all my plans are canceled – concerts have been delayed and rescheduled – there is no way I can stop practicing and enjoying playing music. It’s an indispensable part of my life. I decided to stay true to my calling and encourage and give hope to people through music,” says Voskanyan.

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Renowned jazz pianist Vahagn Hayrapetyan has also joined the virtual bandwagon of live streaming. Hayrapetyan launched a series of watch parties he calls “AntiVirus jazz”. Though they’re mostly solo performances, he has the occasional accompaniment, some invited and others unexpected. In this virtual duet, a musician chimes in on the upright bass, while watching Vahagn from home.

Accompaniment takes on a whole new meaning in Ara Dabandjian’s music video for “By the River”, an instrumental arrangement the artist composed during the COVID-19 times. The video, directed by comedian and artist Vahe Berberian, depicts a four-person band playing at home. The catch is, Ara performs with, well… himself, in this one-man show that playfully embodies how isolation is forcing us to really be with ourselves. The Aras share coffee, laughs, and a jam session, and one Ara (the drummer) get’s the door shut in his face when he shows up late to the party. Berberian notes in his facebook post, “During these Coronavirus times this was the safest way to bring together all the musicians.”

Many electronic music artists are sharing content (old and new) on platforms like Bohemnotsradio.com, Mixlr, Soundcloud or Mixcloud in hopes of not only sharing content, but encouraging other artists to make it their own. DJ Arpie shared with us that she’s trying to promote good vibes and just “have fun, release everything into the music, and let it talk to you”.

Outside of the musical realm, poet Arqmenik Nikoghosyan aims to educate followers and spark discussion in his live stream sessions where he recites and discusses poetry in order to, “fight against Coronavirus and isolation through literature.”

It’s safe to say that live streaming has become a trend, and content has varied with social media as a “free for all”. For those searching for content that scratches beneath the surface, “Pnti Khoghovak” (Փնթի խողովակ) podcast may be of interest. Translating roughly to “messy/disheveled pipe”, this Armenian language podcast features interviews and discussions on alternative music and subculture. In a recent interview with Evn Magazine, Pnti Khoghovak Founder Areg Arakelian shared that, “I don’t think there is a real underground scene [in Armenia] yet, but there are a lot of non-mainstream musicians and artists that I try to unite [on my platform]”. Arakelian hopes Pnti Khoghovak will be a go-to for people interested in what’s happening outside of the mainstream.

New Times Call for New Meaning

These times pose a real challenge for collaboration and have forced us to take a hard look at how meaningful our online communities really are. While sharing lends itself to performers wishing to “rekindle” an audience relationship, this presents an altogether new challenge for visual artists seeking a deeper exchange than image-sharing.

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This phenomenon is perhaps best represented in artist Anna Vahrami’s recent video work, “The Square”, posted to Facebook. Reflecting on the squares that outline our isolation, whether through the screens of our devices, Zoom windows, or the four walls of our homes, Vahrami laments the lack of direct communication, and brings our attention to the heightened mediation during quarantine.

Artist Samvel Saghatelyan told us he was “flourishing in the times of the coronavirus”. Known for his provocative and humorous social commentary that combines graphic, collage, and performance work, Samvel often incorporates the ready made into his oeuvre. His recent piece, “Save Your Ass”, remarks on the absurdity of human (re)action in the face of panic.

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The work incorporates his trademark graphic text (reminiscent of his political protest signs) on a roll of toilet paper. He posted an image of the work to Facebook with the subtext, “But you can’t save your ass with just toilet paper….”. In his letter to journalist Anush Kocharyan, published in the interview series “From Balcony to Balcony”, Saghatelyan reflects on crisis and opportunity. For Samvel, this is a “return to our original state”, a reckoning with nature that forces us to deal with our negligence and carelessness, and reintroduce discipline into our lives. “Let’s think about how to transform this period,” he says, “how to find a way of self expression not only in art but in all types of relationships.” As an artist who lived through the soviet system, its downfall, and the following hardships of the 90s, Samvel says that this situation isn’t so unfamiliar.

“I’m used to working with limitations. Sometimes you need limitations in order to help you give shape to all the sh*t you have inside.”

In an interview with photographer, Karén Khachaturov, he explained the challenge of making art these days since what inspires him most is social life. Karén is taking this time to reflect on, rethink and share works from his previous series which are acquiring new meaning in the context of Coronavirus. Khachaturov’s trademark pastel color palette and utopia/dystopia landscapes reflect on alternative realities. If before the works stemmed from his own experience, today his sterile aesthetic and surreal environments are uncannily relatable on a global scale.

karenkhachaturov

“Paper Factory”, from the series “Strayed in Utopia” by Karén Khachaturov.

No less relatable is the general concern for economic livelihood in the face of halted festivals, concerts, and exhibitions. Musician Arash Azadi offers a simple solution to this challenge, taking advantage of the current hyperactivity of the web during quarantine as an opportunity for artists to collectively support each other economically. With the knowledge that YouTube allows individuals to monetize their channels with a minimum of 1000 subscribers, Azadi invites artists to share each other’s work and increase the number of subscribers to their private channels in an act of collective social support.

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While global isolation movements have ironically leveled the playing field, creating an unexpected sense of unity in our shared struggle, there is an undeniable need for more meaningful communication. Artists Anna Vahrami, Vanana Boryan and Gohar Martirosyan aim to bridge this gap through a project called Antibody:

“Antibody is a social platform, where we would like to develop alternative ways of communication based on contemporary art. The main concept is to recreate an approach that empowers the ‘social body’ system, out of the ego’s competition and hierarchical structure, in order to organize an immune-strong and conscious process of collaboration,” Vahrami explains.

Antibody intends to be a virtual platform for artists from around the world to come together and discuss the future prospects of spreading art in times of COVID-19 and beyond. They hope to set the stage for collaborations between local and international artists, and “spread art like a virus”.

 


Originally posted on April 4, 2020. Revisions were made on April 6 to include Vanana Boryan among the Antibody collective.

Vardavar 2016 – HAYP concepts

Last Sunday, July 3rd, people flooded (pun intended) the streets of Yerevan with buckets, water-guns, water balloons, and other water artilleryin-hand, ready to splash passersby for Vardavar. Vardavar is an Armenian holiday that stems from pagan origins, originally celebrating fertility, good crops, and the goddess Astghik. Today, its just an excuse to shower strangers with water and playfully cool off from Armenias powerful heat. It gets intense, and theres definitely a lot of unfair play that borders on being dangerous, like people getting thrown into the not-so-deep swan lake (sounds like fun – until you break a limb). You either love it or hate it, and for the hatersits recommended to stay indoors.

Vardavar_2016

For the first time, Armenias beloved TUMO Center for Creative Technologies organized a Vardavar event on its surrounding grounds. TUMOs park and fountains were transformed into a one-day water park for kids and adults alike to celebrate Vardavar with a creative edge. The event theme: a Vardavar GIF day. TUMO invited several companies and organizations to design and set-up their individual game-stands that would engage participants. Each stand was also handed a waterproof iPad so that they could document the action with a GIF. Impact Hub had a large water slide, DEEM communications had an old-school car wash etc.

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View of the TUMO grounds on Vartavar. Photo credits: Gevorg Perkuperyan Photography

HAYP was also invited to participate, and we contacted artist and architect Sona Manukyan to collaborate on a potential water-themed installation piece. We designed several proposals, but in the end, time and funding were too short to carry out the project as we saw fit. Regardless, we spent a lot of time putting together some ideas, and we thought wed share with you our renders and concepts. The area we selected was the TUMO cement bus stop at the park entrance. Here are the ideas we came up with.

IDEA 1: The cloud

Render of the bus stop with a hovering cloud installation:

Cloud1

This installation had several sources of inspiration. While thinking of water and its cleansing properties, we thought of a work that would send a powerful and positive message concerning the environment. We thought of the transformative properties of water, and also the dire state of pollution in Armenia. The result: a hovering white form within the bus stop frame that from afar would look like a cloud, and from up close, would reveal hundreds of suspended individual objects. On one side, we envisioned droplet-like shapes that would hang from transparent fishing-line string. The materials of these shapes would be white plastic bags, metallic cans, and other white, translucent and/or reflective reusable materials. On the other side, a series of suspended crystals would capture the surrounding light and give the illusion of rainfall or water droplets.

Our renders:

 

Cloud3_lowres

Cloud5_lowres

This render shows a matrix of barely-visible fishing line on which each item is fastened.

Conceptually, the cloud shows a transformation of trashinto crystals, in other words the potential for positive change as well as a subtle reference to the economic potential of a green economy. From an experiential perspective, some of the hanging items would be white water balloons, and we hoped that people would play beneath the cloud and pop some balloons.

Some examples of inspiring crystal installations:

20110105174520-The_River_Within__installation__crystal_and_monofilament.

 

IDEA 2: The Blue Maze

This installation idea utilizes the same location, but features a series of zig-zagging twisted blue sheets of cloth that would connect one side of the bus stop to the other. From a distance, the colorful labyrinth of blue, turquoise, and white cloth intertwined intends to give the illusion of a splashing waterfall or misty haze.

cloth_2

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From an experiential perspective, the maze was intended to be a game in which kids could climb through and over the cloth. The type of material that we were going to select would have been spongy and absorbent, so that as the structure would get wet from the surrounding fun and games, the  sculpture itself would begin to drip as an extra effect.

stringmaze

In the end, our collaboration was postponed for technical reasons that were mentioned earlier. HAYP is all about having fun, but also while maintaining our mission for supporting and encouraging contemporary art and artists. We simply felt that with the amount of time we had to plan and build, we wouldnt be able to uphold our standard for quality product and work. Regardless, TUMO Vardavar was a successful day of fun and games for kids and families who enjoyed a new twist off of a long-standing local tradition.

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Fun in the park at TUMO. Photo credits: Tumo.org

Summer ‘16 with HAYP Pop Up Gallery

Happy summer everyone! Wondering what’s in the works for HAYP these next few months? Here’s a little insight into our upcoming plans.

What’s the news with FLOW?

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First off, you may have heard of or been wondering about our plans for FLOW, a summer festival for which we have been contacting artists, potential partners and funders for the past year. The project is large-scale and involves several international visual artists, and many international musical performers. The public interest and appeal is there, but the challenges lie in other expected (and unexpected) areas. A primary concern for us is everyone’s safety, especially considering the location’s proximity to the NK border. Due to recent political unrest at the borders, both the HAYP team and some of our sponsors have decided that August 2016 is not an optimal moment. For now the project is temporarily on hold. This news is both disappointing and also a blessing in disguise, as we think more time will give us the opportunity for better results. 

That said, we have other exciting projects in stock. Here’s the line-up:

June 23: A Pop-Up Performance

Fb_Graphic

Coming soon is an Aerial Dance Performance by Armenian-Argentinian dancer Marcela Perez. You may remember seeing Marcela perform at HAYP back in April 2015 at ANKAPital. Marcela is back from Buenos Aires and HAYP seized the opportunity to collaborate once again. What’s new this time around? We are adding some major height to her act. Marcela will be suspended from above for her aerial choreography, but this time we get to experience her whimsical movements on the rooftop lounge at Opera Suite Hotel.

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The bar is called Forty-Four Sky, and cocktails, food, and hookah are available alongside a spectacular view of Yerevan. Don’t miss out on this one-time special event. There will be a showing on Thursday, June 23rd at 8:30pm and 9:30pm. DJ set to follow.

June 25: HAYP Workshop for HARTAK FESTIVAL

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The second event happening in June is a Pop Up Workshop organized in the framework of the Hartak Festival organized by AEON anti-café. The workshop goal is to guide participants on how to make their ideas happen. This 3-hour workshop will involve a short presentation by HAYP, and especially hands-on work by workshop members. We’ll go over how to thoroughly develop a concept through market research and public feedback, how to seek out partnerships, locations, sponsors and more. We will share our experience and know-how on how to transform an idea into a reality. Join us with an idea, enthusiasm, and ready-to-work energy! More info and sign up available on the Hartak Festival website here. We are waiting for you!

July 3: HAYP for TUMO on VARDAVAR

Vardavar_2016

HAYP Pop Up Gallery is going to join the Tumo team to celebrate Vardavar 2016, happening this year on July 3rd. HAYP will be among the various collaborators invited to participate at a day full of events, installations and fun in the major park surrounding TUMO center. We will curate a unique art installation inspired by this pagan water festival. More info coming soon, so stay tuned!

 

 

FLOW – Lake Sevan 2016

By Anna K. Gargarian


 

A

Some of you may have been hearing the buzz about FLOW, HAYP’s summer project by lake Sevan. Although it was originally planned for 2015, the project will take place next summer of 2016. Why? We’ve received so many interesting proposals for collaboration by artists and musicians alike that the project has grown from a one-day event to a three-day festival. Instead of rushing things and doing a watered-down version of the project, we decided to dedicate the proper amount of time to plan and budget the FLOW we really want to see take place. What, you may ask, is this FLOW we envision?

The Project

FLOW is a three day cultural festival that includes: a temporary site-specific installation, three days of performance (dance, theater and experimental shows), and two evenings of concerts featuring local and international musicians. The unique location, Port Ayas, is a coastal campsite on Lake Sevan near Shorja village. It offers a stunning landscape for artists to work with, and an amazing experience for guests to explore art, grab a bite, take a swim, and even spend the night camping. What’s more, docked at Port Ayas is Cilicia, the legendary wooden sailboat that traveled across Europe (it took two years), and that is modeled after the historic 13th century merchant ship from the Cilicia Kingdom. The vessel measures 20m long, weighs 50 tons, and was entirely constructed from shipbuilding techniques found in medieval manuscripts.

Charlotte and I visiting the sailboat two months ago. It's currently under renovation, but still amazing and full of character.

Charlotte and I visiting the sailboat two months ago. It’s currently under renovation, but still amazing and full of character.

Exhibition Concept

The theme, FLOW, is inspired by water: it’s movement, sound, and symbolism. Water has long-been a source of creative inspiration. We invite artists to explore this theme through various media: painting, photography, installation, sculpture, video, sound…. whatever floats your boat (pun intended).

Here are some examples of works we like from around the world that have served as inspiration for this project:

Gerry-Berry2

Land -art installation by Gerry Berry in Ireland.

Water Installations

Left: Inflatable light installation by Spacecadets (Great Britain). Right: “Walk on water” pod-men by Bits’n’pieces (Boston).

Jeppe_dezeen

“Please Touch the Art” Mirror installation by Jeppe Hein at the Brooklyn Bridge park. Photo credits: Dezeen.com.

We’ve been working hard these past two months securing the location and figuring out logistics. We’ve brainstormed with beloved local band (gone international) BAMBIR, as well as emerging musical and visual artist Raffi Semerdjian and his band Palm of Granite.

Bambir_2007albumWe’ve been Skyping with internationally renowned Armenian artist, Kevork Mourad (Syrian-born, New York-based painter, film-maker, and performer), and sketching and engineering large-scale sculptural works with local artists and chemists (yes, that’s right…chemists…you wait and see!).

mourad

Artist Kevork Mourad at work in his studio in New York.

If you’re interested in getting involved, don’t hesitate to contact us. We will put up a call to projects this month with more information on how to be a part of FLOW- LAKE SEVAN 2016.

In the mean time…

muvbox_montreal

Pop-Up restaurant by Muvbox in Montreal, Canada.

Stay tuned for what’s happening this month with HAYP! We’re combining forces with a new local Pop-up Restaurant lead by Victoria Aleksanyan and Arine Aghazarian to bring food and art together for a full experience of the senses. More information coming next week.

 

 

 

 

 

 

Opening Night & Thanks: ANKAPital

by Anna K. Gargarian


Today, April 24th 2015, marks the centennial commemoration of the Armenian Genocide. Yerevan is gray and quiet, many of the shops and bars are closed out of solemn respect. It’s a stark energetic contrast to yesterday evening’s System of a Down (SOAD) concert that filled Republic Square with an exhilarated (albeit rainy) buzz- a celebration of life and resilience in the face of tragedy.

10997976_10153306512000559_1050076477556982755_nBut today is reserved to the memory, sacrifice and bravery of the lives lost one hundred years ago. I cannot help but feel immensely grateful on so many levels despite the sadness that inevitably accompanies this commemoration. I am happy to be here in Yerevan in this moment as an Armenian and descendent of genocide survivors. I am grateful to be a part of many interesting international commemorative projects honoring our collective memory and human rights, like the “DRAEM” installation in Copenhagen (DK) which I’ve curated with artist and architect Allen Sayegh for the Armenian Embassy to Denmark and Norway, and for the opportunity to curate the upcoming “Memory and Dreams” Armenian Pavilion at the Beijing International Art Biennale this fall thanks to the Ministry of Culture of the Republic of Armenia. I am also thankful to be contributing locally to the art scene through HAYP Pop Up Gallery, a personal project I started with my dear cousin Charlotte Poulain last fall, and which has continued due to the support, love and help of many dear friends who believe in me and this project. I feel truly lucky!

***

In this moment of thanks and reflection, and exactly one week into our 10-day exhibit, I would like to take this opportunity to thank those who were a part of making ANKAPital happen. I am thrilled to share with you the photos of ANKAPital’s inauguration, HAYP’s current collective exhibit that opened with a bang last Friday, April 17 and that will continue to be on view until Monday April 27th. The turnout was incredible and the exhibit looked great (which seemed highly unlikely 48 hours earlier). Over 500 people attended the event throughout the course of the evening, thanks to our social media following and our central location that attracted a lot of foot-traffic.

ANKAPital_panorama

The exhibit features a group of 15 contemporary artists from Italy, Argentina, France and Armenia and the artworks include painting, installation, photography and video art. Opening Night also featured a live musical performance by Heavy Shepherd, an experimental punk-folk-blues-digital-hip-hop ensemble that totally rocked ANKAPital. Special thanks have to be given to our sponsors Golden Grape ArmAs for providing us with our Pop Up location and wine for opening night. Other gracious sponsorship included: Crumbs Bread Factory for catering, Orange France for Internet connection, AYB School and THE SCreENERY for projectors, and the LUYS foundation for chairs and a media team.

heavy shepherd

Heavy Shepherd, a three-man ensemble with Saro Arshag, Devon Yagian-Boutelle, and Shant Kerbabian, performed at HAYP’s opening along with projection art by Saro Arshag.

Our guests included a predominantly young crowd including many local artists, hipsters (what kind of art gallery opening would this be without them?) and socialites. Some important diplomatic officials, entrepreneurs and international organizational heads were also spotted at HAYP. And of course, a huge number of friends and supporters of HAYP Pop Up Gallery were present, many of whom lent a helping hand during the clean-up and prep work of the space.

On that note….Thank You!

ANKAPital could not have happened without the support of so many people. A huge thank you to HAYP team members Rachel Nersesian for coordinating all of the events, to Lilit Markosian for the social media and graphic design, and to Sonya Armaghanyan for assisting in administrative help and for bringing theater to HAYP through EVN 24 Hour Theater. Thank you also to Karine Vann for her journalistic support, as well as the networking and collaborative opportunities that she has brought to HAYP.

We’ve also had many volunteers who’ve lent a physical hand in cleaning up the space, thank you to Robin Kuehn and Caden Nathan James for helping despite not knowing much about HAYP at the time! Thank you to Khashayar Zandyavari and Seda Orbelian for your assistance during events. An enormous special thanks to Mehdi Moqimi who has been a constant and reliable anchor throughout the entire process- from transforming the space, to providing much-needed caffeine, to overseeing technical assistance for our projections. A huge thank you also to Hermine Sarkissian, a dear friend, my flat-mate, and a great supporter of HAYP who has bared with my neurosis, mess and sleepless nights these past three weeks: her calm presence and patience has been a silent source of strength for me. Another big thank you to the whole ArmAs team, including Manushak and Hagop, and in particular to Victoria Aslanian and Armen Aslanian for providing us with a very talented and efficient construction crew to set up lights and walls where needed. Thank you to our neighbors at Megerian Carpets for providing us with a restroom and sink when needed (alas, the pop up life is one without a WC!). A huge thank you to all of the artists for being a part of this project: thank you to Janine Gaelle for putting me in touch with artist Noumeda Carbone, and thank you to Noumeda for coming here all the way from Florence, to RIZEK for sending his custom work from abroad, and to local artists Asya Yaghmurian, Davit Galstyan, and Vahram Akimyan for helping to install the exhibit. Other amazing artists in show include: Samvel Saghatelian, Artak Gevorgyan, NavereY, Nairi Khatchadourian, Lucy Kirakosyan, Florencia Babouian, Shamiram Khachatryan, Ruben Malayan, Adrineh Gregorian and Serge Navasardyan.

Thank you to everyone!

Now here are the pictures:

 

by Anna K. Gargarian

HAYP 2.0: Call To Artists!

ANKAPital_call_to_artistsներքո տրված է Հայերեն լեզվով

CALL TO ARTISTS!

HAYP Pop Up Gallery presents,

“ANKAPital” a Collective Exhibit

April 2015, Yerevan AM

Application deadline: March 30, 2015

Send to: info.hayp@gmail.com

Here it is guys, our “Call to artists” for HAYP Pop Up Gallery’s next exhibition, “ANKAPital” on view in Yerevan in April, 2015. Specific dates and location still to-be-determined, so stay tuned!

 Below you’ll find the exhibition concept in both English and Armenian for your convenience, but here’s a quick summary of the exhibition theme.

ANKAPital in a nutshell:

For HAYP Pop Up Gallery’s second project, we will be featuring a collective exhibition in mixed media with an urban feel and a focus on graphic arts: Street Art, Illustration, Video/Projection, installation and Painting will be the principal media. ANKAPital asks artists to pay attention to the “awkwardness” of their surroundings. What about your contemporary culture seems ironic, contradictory, or even out of place to you? All of the exhibiting artists share a highly contemporary, young, and bold voice. The selected works will be statement pieces: political, provocative, erotic, and/or simply funny- this is not a passive exhibit. This is a declaration of vitality that embraces the adventurous. The works are here, now, and they call for your attention! The urban style of the exhibit, in both the selection and the display of the works, intends to highlight the dynamic, creative, and innovative buzz that is typical of large metropolis and that is the backdrop for united disunity!

 


 Կոչ արվեստագետներին՝

«ANKAPital» համատեղ ցուցահանդես

Անցկացման ժամանակահատվածը` 2015 թ. ապրիլ

Վայրը` կհայտարարենքԱրվեստագետի դիմում՝ մինչև մարտի 30,2015

Ուղարկե՛ք բոլոր դիմումները info.hayp@gmail.com

 

Ձեզ համար: մեր “Կոչ արվեստագետներին՝” ՀԱԻՓ-ի հաջորդ ցուցահանդեսի անվանումն է “ԱՆԿԱՊիտալ”, կ՛ներկայացվի 2015 Ապրիլին. Վայրը` և օրը կհայտարարենք, խնդրում ենք հետևել.

Ձեր հարմարության համար, ներքո տրված է տեղեկություն ցուցահանդեսի մասին Անգլերեն և Հայերեն լեզուներով: Տրված է նաեվ ցուցահանդեսի համառոտ թեմատիկան:

 

ANKAPital համառոտ թեմատիկան

«HAYP» ժամանակակից արվեստի շրջիկ պատկերասրահի երկրորդ նախագծի շրջանակում մենք պատրաստվում ենք ներկայացնել տարբեր մեդիաների կիրառմամբ համատեղ ցուցահանդես` ուրբանիստական ոճով ու գրաֆիկական արվեստի շեշտադրումով: Ներկայացված հիմնական մեդիաներից կլինեն սթրիթ արթը (փողոցային արվեստ), պատկերազարդումը, վիդեո-ցուցադրությունը և նկարչությունը: Կազմակերպվող այս նոր ցուցահանդեսի ընթացքում «HAYP»ը խնդրում է արվեստագետներին ուշադրություն դարձնել իրենց շրջակա միջավայրի «անշուքությանը»: Իսկ ի՞նչ կլինի, եթե ժամանակակից մշակույթը ձեզ հեգնական, հակասական և անգամ անհարկի թվա:

Ցուցահանդեսին մասնակցող բոլոր արվեստագետները շատ ժամանակակից, երիտասարդ ու համարձակ ձեռագիր ունեն: Ընտրված աշխատանքները յուրատեսակ հայտարարություններ են լինելու` քաղաքական, սադրիչ, էրոտիկ և/կամ պարզապէս ծիծաղաշարժ. սա պասիվ ցուցահանդես չէ: Սա կենսունակության կոչ է, որը գրավում է արկածախնդիրներին: Աշխատանքները հիմա այստեղ են ու Ձեր ուշադրությունն են հայցում:

Ներկայացվող աշխատանքների ընտրության և ցուցադրության հարցում ուղենիշ հանդիսացած ուրբանիստական ոճը նպատակ ունի ընդգծելու մեծ քաղաքներին բնորոշ դինամիկ, ստեղծագործական ու նորարարական իրարանցումը` միասնական պառակտման այս ֆոնին:


DOWNLOADS:

English:  ANKAPital_Call_to_artists_eng

Հայերեն: ANKAPital_կոչ_արվեստագետներին_հայերեն

 


 

New Year- New Projects

by Anna K. Gargarian


Happy New Year everyone! I know January is already over, but better late than never. After a dynamic winter season for the start of HAYP Pop Up Gallery – the launching of our crowdfunding campaign, our first exhibit “Frame of Mind: Context and Perspective”, and a well-attended Event Week- the HAYP team took a little break to fuel up.

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Charlotte and I celebrating NYE in style with champagne and fois gras (yummm) in Paris.

A little update about the team

A lot of you have had the pleasure of meeting Charlotte in Yerevan: her high energy, pep, charm, and French accent are hard to miss. For our more distant followers, you’ve probably read her “Behind the Scenes” articles, or seen her in our crowdfunding video. Unfortunately, Charlotte won’t be with us in Yerevan until this summer (she’ll be finishing University in Paris), but you may find her every once in a while on the Blog writing about the art scene in Paris and whatnot. We look forward to having her back with the team (and a fancy degree) this summer for our HAYP Summer Festival.

Oscar, who was the mastermind behind our crowdfunding campaign, is currently working in Kapan, just outside of Yerevan. He’ll continue to promote us through our Social Media, and maybe we’ll even “Pop up” in his hood (watch out Kapan!).  😉

Sunny Oscar in the Yerevan sun. Photo credits: AVC.

Sunny Oscar in the Yerevan sun. Photo credits: AVC.

Lilit Markosian, one of the artists in our last exhibit “Frame of Mind: Context & Perspective”, has been a huge help with designing our Social Media graphics. You’ll be seeing more of her as a co-organizer for this next exhibit.

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Lilit helping me recruit artists! At local painter’s studio, Vahe Hakobyan.

If anyone’s interested in helping out, please don’t hesitate to contact us! We need all the help we can get, especially as the exhibition date approaches. Let us know where your interests lie, we need help with exhibition installation and set-up, and coordinating Event Week (concerts, talks, film screenings etc.), even volunteering as a bar tender for opening/closing nights! Keep us posted: info.hayp@gmail.com

HAYP 2.0 Coming soon this April

We’re now working in full “action-mode” to plan our next project, let’s call it HAYP 2.0 for now. We’ll be popping up next in April in Yerevan (exact location to-be-determined), and we’ll follow the same format as our first project: 10 days of exhibition and an Event Week. The theme and artists will be different, and we’ll be posting the exhibition concept and “Call To Artists” within a week, so make sure to check out the HAYP on our Blog and Social Media for updates.

That’s it for now, thanks for reading and keep following us for news and info on our upcoming projects.

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Behind the Scenes – Video making-of!

By Charlotte Poulain


Did you know… That crowdfunding projects with videos are 85% more likely to reach their funding goals than those without? This recent research conducted on over 7,000 Kickstarter projects speaks millions about the importance of showing people what you’re about, rather than just telling them.

In a world where anything above 140 characters is considered too long, we tend to skim through texts and hop from one tab to another without really reading. Actually, you probably won’t make it to the end of this article without checking your phone, email or social media feeds – so I’ll get straight to the point. We were about to start a crowdfunding campaign, and we obviously wanted to reach our funding goal; we needed a video. It’s all about bettering the odds!

Our expertise in video-making being limited to holiday souvenirs, Anna and I started scouting for a good film maker who could help us make an awesome presentation video. After all, a terrible video would probably do much more damage to our campaign than having no video at all.

 

Yerevan is our oyster

One of the many great things about Yerevan is what a small world it can be.

I arrived in Armenia one week before my 23rd birthday, and organized a small gathering in a bar with just six people – which was, at that time, the extent of my network in Yerevan. My friend Shaunt, whom I had just met at a wedding, introduced me to a girl named Kohar, whom he had just met on the plane. I bumped into her a few times after that, and subsequently learned that Kohar Minassian was a film director currently volunteering in Armenia through Birthright.

Anna and I met with Kohar over lunch mid-October and she accepted to shoot our presentation video. We exchanged ideas on what the final result should look like: a short video (under 2 minutes) with Anna and I presenting HAYP’s objectives to the camera in an unfinished place. We also wanted to show some art-making, and had a light bulb moment when we decided to make our logo… real size, as a big red room separator.

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Our story board, designed by Anna Gargarian

 

 

Tumo Center for New Technologies agreed to let us use their top floor, currently under construction, for the video shooting. Now, those of you living in Yerevan certainly know about Tumo already. For those who don’t, Tumo is a non-profit venture that offers teenagers after-school education in various areas such as design, photography, digital art, video game design or robotics, all free of charge. They organize events like artist talks, concerts and big conferences such as TEDx Yerevan. Tumo’s building is also host to a number of amazing technology and media companies like Picsart.

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Photo credits: Tumo Center for Creative Technologies

The building is impressive from the outside, located on Tumanyan park, on a smooth hill watching over Yerevan. From the inside it is… amazing. Huge, transparent, flexible. As Anna puts it: “this is what I would expect Google to look like”.

Needless to say, when Tumo agreed to let us film in there, we were hyped up already… And then we discovered their amazing last floor: an unfinished space, large windows all around, and a 360 degree view of Yerevan, including Mount Ararat.

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Photo credits: Charlotte Poulain

 

Lasagna, crafts and wood panels

 

Our video was not expensive to make. Basically what we needed was material to make our HAYP logo, aka wood, nails, red paint and brushes.

The day before shooting, we had a big HAYP gathering at my house over lasagna (having lived two years in Italy, Anna is kind of our Pasta-Master here). All of our extended HAYP network was there to discuss the next day’s shooting and ideas for upcoming exhibitions and articles… and help us stir red paint.

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Photo credits: Charlotte Poulain

 

Next morning Anna and I set out to do some wood shopping on Vardanants street. Do you know how to say wood panel in Armenian? We certainly do now!

 

wood pannels 1Photo Credits: Charlotte Poulain

The most challenging part was transporting those 2 meter-high wood panels to our apartment, fasten them together with hinges, and then lug them all the way to Tumo Center, which is located a bit outside Yerevan.

***

Upon arrival, we met with Kohar and the three of us inspected the last floor of the Tumo center to find the best shooting spot in terms of light and background noise. We re-arranged the chairs and the camera a few dozen times, put on our sound equipment lent by Tumo, and did our first take.

We had prepared our script the night before, and really focused on explaining the aim of a pop up gallery and why we wanted to do it in Yerevan.

The sun slowly went down, and as we shot what seemed to me the 100th take, we became increasingly stressed out and forgetful. We had a few good laughs, but as Oscar arrived, we decided it was time to give the talking a rest and start the fun part: painting!

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Photo credits : Oscar Alvarado and Kohar Minassian

 

Kohar worked hard on editing the video ; “I’ll make you look good, don’t worry”, she said. I was still anxious when I opened the first draft : nobody likes to see themselves on camera, do they? But there was no denying our message came across – and I loved the way the painting sequences were mixed with us talking. I could hear my French accent clearer than ever though.

…All of the HAYP team was very excited about the final result:

 

 

HAYPing it up on Youtube

We uploaded our video on Monday, November 24 and proceeded to share the link to everyone. I also spent some time uploading subtitles in Armenian, Russian, French, Italian, Spanish and Arabic.

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“Check out the hype” was pretty difficult to translate.


Oh, and our dear wooden logo was not discarded: it is carefully wrapped up and waiting on Anna’s balcony to pop up at our next exhibition.

C.

PS: It’s the last 10 days of our Crowdfunding campaign!

We launched our crowdfunding campaign!

by Charlotte Poulain


 

What a weekend…. Our Crowdfunding campaign went public on monday, at 3PM Yerevan-time. At midnight that day, we had already raised $955…

[Edit 26/11] AND TODAY… WE ARE 45% FUNDED.

But to reach our goal, we will need your help! So please check and share our campaign, have a look at our video, donate and choose your perk 🙂

Where? On the world’s most used (and loved) crowdfunding platform:

https://www.indiegogo.com/projects/hayp-pop-up-gallery !

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Our campaign page… Despite the play button in the middle of my face, we think it looks pretty good 🙂

 

This campaign will allow us to buy equipment for not only our first exhibit but also those to come, and will help us organize our Premiere Exhibition-Event that will help us attract sponsorship for sustainability. Setting up our Pop Up Gallery will require $3,500, and we have 17 days to reach our goal. Our first exhibition “Frame of mind: Context and Perspective” will pop up on the 12th of December… So the countdown begins!

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Photo credit: Lilit Markosian made this banner for our facebook page. Cheers Lilit!

 ***

Behind the scenes

The 24 hours that preceded the launch were dedicated to writing and re-writing material for our Indiegogo page and our social media, including uploading pictures and videos, sorting out the Armenian bank account and… occasionally freaking out.

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We were at this table for almost 24 hours straight, we may or may not have showered in 2 days.

 

We spent the next 10 hours telling everyone we know about the launch, preparing the follow-up, and translating and uploading subtitles for our presentation video.

We are planning on going global, and we are lucky enough to have a few polyglots on our team and network, so you can now watch the video with subtitles in English, in Armenian (big thanks to Lusine Vardanyan and Mary Hakobyan), in Russian (cheers to Natasha Sekratereva), in French (thanks to yours truly), in Italian (brava Anna), Spanish (viva Oscar), and possibly even Japanese and Portuguese will be coming soon as well.

HAYP knows no language barrier, and our Pop Up will have no frontier.

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 Photo credit: I guess I could credit myself for those perfect screenshots, but really the video was shot and edited by the amazing Kohar Minassian, at the Tumo Center for Creative Technologies.

 ***

What’s next?

We continue rollin’ as we do: this week we are planning meetings with artists, partners and potential funders. We’ll continue working on our first exhibition, and spreading the word about HAYP in general.

***

How can you help?

… Did I tell you about the crowdfunding campaign already? You can donate here and now : https://www.indiegogo.com/projects/hayp-pop-up-gallery

You can also share the campaign or this article with your loved ones, your friends, your colleagues, your life partners.. and also with people you don’t like that much… we’re not really picky. Everyone can make a contribution, even starting with $1 !!

Thanks for reading!

Charlotte